Cost is the most important factor for consumers when choosing a sandwich at lunchtime, according to a new survey by YouGov.Commissioned by the RSPCA to mark British Sandwich Week, the results showed that 51% of adults polled considered the issue of animal welfare important when buying food in general, but the figure dropped to around 11% when it came to the choice of sandwich fillings. Cost (60%), flavour (52%) and appearance (39%) were cited as the key factors in the consumers’ decision-making process.Over 2,000 adults were surveyed last month, with 64% of respondents stating that it took them less than one minute to choose their sandwich from a shop display when buying food to go. Full-time students were the most ethically conscious when it came to buying lunchtime sandwiches, with 16% considering the use of higher-welfare products, compared to 11% of workers and 9% of retirees.The RSPCA launched a new campaign, ‘Fairer Fillings’, to coincide with British Sandwich Week – which runs from 16-21 May – aimed at encouraging consumers to think about the conditions the animals have lived in, when considering what filling they have in their daily sandwich.“Buying a sandwich with a Fairer Filling can be a challenge, as it can be fairly difficult to find ‘food on the go’ that contains higher-welfare products or provides labelling that details how animals have been farmed. We need our shops to provide more animal welfare-friendly sandwiches,” said Eloise Shavelar RSPCA farm animal campaign manager.
5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bryan Majano Bryan has 5+ years of digital marketing experience with multiple startups across various industries, ranging from media publishing firms to e-commerce retail brands. He has 3+ years of experience within … Web: https://www.figrow.com Details Is your credit union struggling to drive real results online via social media?These 5 marketing tips will help drive top-line revenue through your credit union’s social mediaNow more than ever, social media bridges the gap between credit unions and their potential members. More so, when using best practices, a multichannel social media presence is an effective tool that helps build buyer trust, and ultimately drives new loans.So, if your credit union is already on social media or just starting out, here are the five fundamentals you’ll want to be sure to cover for success.Tip 1. Build Your Social Media AudienceUnderstanding the group you’re targeting is a key to success. The better you understand who you want to target, the better your content engagement will be. Follow these tips when building an audience:Identify your goalsIdentifying the goals of your credit union’s social media helps create guidelines for identifying your target audience. Do you want to increase brand awareness, amplify member engagement, or drive loans?These three examples will lead to very different strategic approaches to the type of content you will share, so make sure you think about this before you begin.Define your target audienceThe more you’re aware of the wants and needs of your audience the higher the engagement rates will be. Let’s say your goal is to drive more auto loans, in which case you’ll need to identify the demographics for what that potential buyer looks like. Then you can use this information to tailor posts, graphics, videos, and use of specific social media channels to create an effective marketing plan for these end goals.If your goal was to grow engagement with younger members or showcase success stories, your social media plan would look very different.Create a realistic timelineIt’s important to be realistic about goals. You don’t want to discourage yourself when your following hasn’t tripled in two weeks.Create a timeline, set target follower or engagement metrics based on industry averages, and give yourself manageable and realistic deadlines to reach these numbers. As you progress and establish baseline metrics, you can examine why you are or are not hitting your targets.Consider competitor strategiesIdentify your closest competitors and monitor how they structure their social media marketing campaigns, and especially pay attention to how they choose to engage with your shared audience. Some key indicators to keep track of are: the number of followers, their frequency rates for content posting, and content presentation.For example, how is your neighboring credit union explaining auto loan rates? What images and messaging are they posting? These will give you some ideas for how you might want to position your content and it also may showcase techniques that aren’t working as well and are to be avoided.Tip 2. Engage Existing MembersSocial media is a powerful tool for credit unions because it provides an opportunity for you to interact and engage with your members in a non-transactional environment. This really helps build rapport with people.Community engagementNaturally your current members are more inclined to engage with you, especially about their experience with a certain product or branch. Responding to negative reviews or comments in a constructive, timely, and positive manner increases trustworthiness among current and potential members alike.Don’t hesitate to respond to all comments and like posts you are tagged in. Responding to direct messages in a timely manner is also essential. If a member sent your CU an email comment or question you’d reply as soon as possible. Comments on social media are no different.Interactive posts on social mediaInstagram stories are a great place to add interactive elements to your content. You can ask questions, take polls, conduct small quizzes, and use different slider bars to better understand how interested people are in certain services or products.On Facebook, try even simple questions like a sleek graphic asking “Coffee or Tea?” These are simple ways to see how many people are actually viewing and participating with your content online.Social Media GiveawaysGiveaways are a great way to encourage interaction and engagement. In the rules, you can ask people to participate by tagging a friend, commenting below or sharing the post. This will increase your brand awareness and followers. More so, it’s an opportunity to give back to your local community, which is the very reason credit unions exist.Tip 3. Create Meaningful ContentWhile it is important to incorporate your services or products within your posts, how you include these topics in an authentic and non-sales-y manner can be tricky.Eye catching graphicsFirst, select colors, visuals and images that will draw people’s eye when scrolling through their social media feeds. It’s important to remember that less is more when it comes to text on images or graphics. Posts should be made to capture someone’s visual attention and spur them to want to learn more using linked resources.Use of videos on social mediaVideo content has gotten increasingly more popular online. Videos add creativity and energy to social media platforms, and can be used to add personality and life to your brand.Instagram live videos are the most popular form of videos on social media. But allowing people to tweet questions and provide answers in a live or prerecorded video is another great way to interact with your audience and make your brand more personable.Tip 4. Humanize Your BrandEstablishing trust is key in all financial services. However, in creating trust, it is important for your brand not to come off as cold and clinical. Social media is a great place to add personality and to connect with your audience. It’s an opportunity for your CU to show off your biggest asset . . . your talented and caring staff of professionals.Behind the scenesMembers love to add a face to the CU they do business with, especially when it comes to their local branches. People really take joy in adding names to the faces they see regularly. For this reason, organic behind the scenes content will perform well, and it doesn’t have to be a professionally done video.Consider something as simple as a group of the tellers jumping in the air for “TGIF!” on a boomerang story for Instagram. Perhaps run a local branch contest where each branch decorates a flower pot or other work area – and share images on your social channels so your followers can vote on which image they like best! It’s fun and easy and it humanizes your brand, which is so important to building trust.Community eventsAs an institution founded to serve its community, what better content is there than that which displays your credit union regularly giving back and participating in local events?Be sure to take plenty of photos at local charity events, marathons, or holiday gatherings. You can even go as far as broadcasting from the event on Facebook or Instagram live and tagging members, showing your appreciation for them.Tip 5. Drive Leads in the DoorAll of the above contributes to driving leads and sales in the door. You’ve built your audience, engaged your members, posted meaningful content, and cultivated personable relationships within your community. Your next step is to emphasize that your CU is a resource to people when they really need you.Social media advertisingTargeted advertising is a great way to get your product/ and services in front of (a) those who need your products and (b) those who are ready to purchase your products.Targeting audiences interested in your services is also a more efficient allocation of your marketing budget, and more appropriate to spreading awareness about your loan rates, rather than just posting about products directly on your timeline.User-generated contentBuyers today are much more likely to do extra research before committing to auto or mortgage loans. User-generated content (UGC) and peer endorsements are essential parts of their buyer’s journey. This is especially true for credit unions.Something as simple as #yourbrand #yourlocalbranch on twitter, Instagram or Facebook, with positive comments, can influence sales when potential buyers are researching for a specific financial product.Member success storiesCase studies & success stories provide a method for your CU to showcase one member’s experience as an example of what to expect from your FI and your products or services. Testimonials allow you to address the challenges your target audience faces, embrace the authentic stories of real clients, and ease any concerns people may have about working with your CU for the first time.We work with clients regularly on all of these strategies and we also implement many for them. Email us today for more information on how we can help your credit union achieve amazing results with digital marketing!
The rudest place names on earth How ho’meow’ners can avoid feline catastrophes One of the Big Four banks, the Commonwealth Bank, expected that the fall in housing starts was yet to run its course.“The drop in commencements is consistent with our view that the decline in dwelling investment has further to run. Our forecasts have dwelling investment bottoming out around the middle of this year.”It said the decline in building approvals was bottoming out, house prices were rising strongly since mid 2019, rates were “very low” and population growth was strong. “These factors support demand for housing,” the CBA Economics paper said. Where you should have bought 10 years ago FOLLOW SOPHIE FOSTER ON TWITTER South Australia was the only other state able to stay in positive territory (1.9 per cent), with major collapses across New South Wales (-19.5 per cent), the Northern Territory (-18.5 per cent), Western Australia (-14.8 per cent), Victoria (-9.7 per cent), Tasmania (-4.6 per cent, and the Australian Capital Territory (-3.1 per cent). Housing Industry Association senior economist. Geordan Murray said the figures were off a lower base compared to the other two big east coast markets (NSW and Victoria), but Queensland had turned the corner. 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This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenHow much do I need to retire?00:58 Sydney and Melbourne apartment markets are still in retreat. Picture: John Appleyard“Many of the new homes where on-site building work commenced during the September quarter are likely to have been purchased during the first quarter of 2019, when confidence in the housing market had dropped to the lowest ebb of the cycle.More from newsParks and wildlife the new lust-haves post coronavirus10 hours agoNoosa’s best beachfront penthouse is about to hit the market10 hours ago“On-site building work on a new home typically starts several months after a block of land has been purchased and a builder engaged. The lag can be even longer for new apartments purchased off the plan.”Nationally, dwelling commencements in the September quarter fell 11.7 per cent over the June quarter and was down by 27.2 per cent compared with a year earlier. Construction activity has begun turning around in Brisbane when it comes to houses and apartments, defying falls in the south. Picture: Bruce Long.Queensland is defying massive falls among southern states to post the highest growth in housing starts in the country, latest data shows. Latest Australian Bureau of Statistics data showed Queensland defied a massive national fall of 11.7 per cent, with the Sunshine State posting growth of 3 per cent in the September 2019 quarter. Brisbane has begun the turnaround when it comes to housing commencements.“Queensland’s home building market has been underperforming over the last few quarters,” he said.“A big part of the fluctuation we’re seeing (down south) is being determined by variations in apartment market, The Brisbane apartment market peaked quite a bit earlier. Sydney and Melbourne are still in retreat whereas Brisbane and the southeast corner – including the Gold and Sunshine Coast markets – peaked several years ago and have reached the bottom of the cycle already, so we are seeing some modest improvements.”He said “some of the headwinds that the housing market faced over the last few years have dissipated”. 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This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenExperts 2020 property predictions02:50 MORE: Brisbane a landlords’ market as rents rise
Share LocalNews Property Certification a major concern for the Ministry of Tourism by: – October 18, 2011 14 Views no discussions Tweet Sharing is caring! Share Share Hon. Ian DouglasLow rates in the number of certified properties on the island is a major concern for the Ministry of Tourism; an issue they believe detain improvements in stay-over accomodation for visitors.On Monday, Minister of Tourism and Legal Affairs. Honorable Ian Douglas announced that the government is currently supporting Discover Dominica Authority to ensure that all properties involved in the country’s’ tourism sector are certified as part of a broader tourism development plan.He says while the Ministry is saddened by the slow certification process , especially in an industry that contributes so significantly to the country’s economy, they remain optimistic.“The DDA has been working tirelessly to ensure that all our accomodation properties are compliant with internationally recognized standards, by the implementation of the certification programme under the Tourism Standards and Regulations Act of 2007. However, to date only approximately twenty seven percent (27%) are certified under the said Act. We need the support of the DHTA to bring this figures up to at least sixty percent (60%). I am aware of some of the challenges; however if two organizations work collaboratively on this programme, I am confident that the numbers of certified properties will increase”.Another initiative that the government has adopted is the launching of a ‘Premium Site’ at the Trafalgar Falls which will seek to attract cruise line passengers to the destination.“The Premium Site concept will ensure that the organized tours from the cruise ships are given exclusive visits to the Trafalgar Falls site between 7am and 2pm on cruise ship days. This has been welcomed by the cruise lines since this measure provides greater business for the organized tours from the ships to this site. The Ministry will work to ensure that the Trafalgar Falls site is upgraded and maintained at a high standard for this purpose”.Other niche markets being targed by the Ministry of Tourism includes Health and Wellness, Weddings and Honeymoons, Hiking and Community Tourism.In 2010, tourism brought in approximately EC$243 million to Dominica’s economy.Dominica Vibes News
Lindon Victor Texas A&M senior Lindon Victor was named National Field Athlete of the Year for a season that included breaking the collegiate record in the decathlon twice, along with defending his titles at the SEC and NCAA Championships.It’s the second consecutive year that the Grenadian has won the award.National Athletes of the Year for the 2017 NCAA Division I Outdoor track and field season were announced on Wednesday by the U.S. Track & Field and Cross Country Coaches Association.Victor first broke the 11-year-old collegiate record in the decathlon with a score of 8,472 points to become Texas A&M’s first Texas Relays decathlon champion. He bettered the previous collegiate and meet record of 8,465 set by Trey Hardee in 2006.While breaking the collegiate record, Victor also produced the best first-day score in the decathlon by a college athletes. His first day tally of 4,516 bettered the previous score of 4,500 set by Oregon’s Ashton Eaton in the 2010 NCAA Championships.During the SEC Championships, Victor improved his collegiate record to a score of 8,539 points and generated the best-ever second-day score by a collegian with his total of 4,174 points, which topped the previous best of 4,145 by Arizona’s Jake Arnold at the 2007 NCAA meet. Victor also improved his collegiate best in the decathlon discus to 181-2 (55.22).With a pair of collegiate records and a successful SEC title defense, Victor defended his NCAA title with a score of 8,390 points, the seventh best performance on the collegiate all-time list.Victor also became just the fifth individual to successfully defend an NCAA decathlon title and on the all-time collegiate list his performances rank Nos. 1, 2, 6, 7, and 8. His average score among the three decathlons he has contested as a senior in 2017 is 8,467 points.