5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bryan Majano Bryan has 5+ years of digital marketing experience with multiple startups across various industries, ranging from media publishing firms to e-commerce retail brands. He has 3+ years of experience within … Web: https://www.figrow.com Details Is your credit union struggling to drive real results online via social media?These 5 marketing tips will help drive top-line revenue through your credit union’s social mediaNow more than ever, social media bridges the gap between credit unions and their potential members. More so, when using best practices, a multichannel social media presence is an effective tool that helps build buyer trust, and ultimately drives new loans.So, if your credit union is already on social media or just starting out, here are the five fundamentals you’ll want to be sure to cover for success.Tip 1. Build Your Social Media AudienceUnderstanding the group you’re targeting is a key to success. The better you understand who you want to target, the better your content engagement will be. Follow these tips when building an audience:Identify your goalsIdentifying the goals of your credit union’s social media helps create guidelines for identifying your target audience. Do you want to increase brand awareness, amplify member engagement, or drive loans?These three examples will lead to very different strategic approaches to the type of content you will share, so make sure you think about this before you begin.Define your target audienceThe more you’re aware of the wants and needs of your audience the higher the engagement rates will be. Let’s say your goal is to drive more auto loans, in which case you’ll need to identify the demographics for what that potential buyer looks like. Then you can use this information to tailor posts, graphics, videos, and use of specific social media channels to create an effective marketing plan for these end goals.If your goal was to grow engagement with younger members or showcase success stories, your social media plan would look very different.Create a realistic timelineIt’s important to be realistic about goals. You don’t want to discourage yourself when your following hasn’t tripled in two weeks.Create a timeline, set target follower or engagement metrics based on industry averages, and give yourself manageable and realistic deadlines to reach these numbers. As you progress and establish baseline metrics, you can examine why you are or are not hitting your targets.Consider competitor strategiesIdentify your closest competitors and monitor how they structure their social media marketing campaigns, and especially pay attention to how they choose to engage with your shared audience. Some key indicators to keep track of are: the number of followers, their frequency rates for content posting, and content presentation.For example, how is your neighboring credit union explaining auto loan rates? What images and messaging are they posting? These will give you some ideas for how you might want to position your content and it also may showcase techniques that aren’t working as well and are to be avoided.Tip 2. Engage Existing MembersSocial media is a powerful tool for credit unions because it provides an opportunity for you to interact and engage with your members in a non-transactional environment. This really helps build rapport with people.Community engagementNaturally your current members are more inclined to engage with you, especially about their experience with a certain product or branch. Responding to negative reviews or comments in a constructive, timely, and positive manner increases trustworthiness among current and potential members alike.Don’t hesitate to respond to all comments and like posts you are tagged in. Responding to direct messages in a timely manner is also essential. If a member sent your CU an email comment or question you’d reply as soon as possible. Comments on social media are no different.Interactive posts on social mediaInstagram stories are a great place to add interactive elements to your content. You can ask questions, take polls, conduct small quizzes, and use different slider bars to better understand how interested people are in certain services or products.On Facebook, try even simple questions like a sleek graphic asking “Coffee or Tea?” These are simple ways to see how many people are actually viewing and participating with your content online.Social Media GiveawaysGiveaways are a great way to encourage interaction and engagement. In the rules, you can ask people to participate by tagging a friend, commenting below or sharing the post. This will increase your brand awareness and followers. More so, it’s an opportunity to give back to your local community, which is the very reason credit unions exist.Tip 3. Create Meaningful ContentWhile it is important to incorporate your services or products within your posts, how you include these topics in an authentic and non-sales-y manner can be tricky.Eye catching graphicsFirst, select colors, visuals and images that will draw people’s eye when scrolling through their social media feeds. It’s important to remember that less is more when it comes to text on images or graphics. Posts should be made to capture someone’s visual attention and spur them to want to learn more using linked resources.Use of videos on social mediaVideo content has gotten increasingly more popular online. Videos add creativity and energy to social media platforms, and can be used to add personality and life to your brand.Instagram live videos are the most popular form of videos on social media. But allowing people to tweet questions and provide answers in a live or prerecorded video is another great way to interact with your audience and make your brand more personable.Tip 4. Humanize Your BrandEstablishing trust is key in all financial services. However, in creating trust, it is important for your brand not to come off as cold and clinical. Social media is a great place to add personality and to connect with your audience. It’s an opportunity for your CU to show off your biggest asset . . . your talented and caring staff of professionals.Behind the scenesMembers love to add a face to the CU they do business with, especially when it comes to their local branches. People really take joy in adding names to the faces they see regularly. For this reason, organic behind the scenes content will perform well, and it doesn’t have to be a professionally done video.Consider something as simple as a group of the tellers jumping in the air for “TGIF!” on a boomerang story for Instagram. Perhaps run a local branch contest where each branch decorates a flower pot or other work area – and share images on your social channels so your followers can vote on which image they like best! It’s fun and easy and it humanizes your brand, which is so important to building trust.Community eventsAs an institution founded to serve its community, what better content is there than that which displays your credit union regularly giving back and participating in local events?Be sure to take plenty of photos at local charity events, marathons, or holiday gatherings. You can even go as far as broadcasting from the event on Facebook or Instagram live and tagging members, showing your appreciation for them.Tip 5. Drive Leads in the DoorAll of the above contributes to driving leads and sales in the door. You’ve built your audience, engaged your members, posted meaningful content, and cultivated personable relationships within your community. Your next step is to emphasize that your CU is a resource to people when they really need you.Social media advertisingTargeted advertising is a great way to get your product/ and services in front of (a) those who need your products and (b) those who are ready to purchase your products.Targeting audiences interested in your services is also a more efficient allocation of your marketing budget, and more appropriate to spreading awareness about your loan rates, rather than just posting about products directly on your timeline.User-generated contentBuyers today are much more likely to do extra research before committing to auto or mortgage loans. User-generated content (UGC) and peer endorsements are essential parts of their buyer’s journey. This is especially true for credit unions.Something as simple as #yourbrand #yourlocalbranch on twitter, Instagram or Facebook, with positive comments, can influence sales when potential buyers are researching for a specific financial product.Member success storiesCase studies & success stories provide a method for your CU to showcase one member’s experience as an example of what to expect from your FI and your products or services. Testimonials allow you to address the challenges your target audience faces, embrace the authentic stories of real clients, and ease any concerns people may have about working with your CU for the first time.We work with clients regularly on all of these strategies and we also implement many for them. Email us today for more information on how we can help your credit union achieve amazing results with digital marketing!
December 30, 2016 SHARE Email Facebook Twitter Statement Harrisburg, PA – Governor Tom Wolf released the following statement on Pennsylvania State Police Trooper Landon Weaver, who was shot and killed in the line of duty in Huntingdon County:“On behalf of all Pennsylvanians, Frances and I extend our deepest condolences and prayers to the family and friends of Trooper Weaver and all members of the State Police across Pennsylvania in this moment of tragedy. Landon will always be remembered for his bravery, his sacrifice, and his willingness to serve.“The State Police are our best and bravest Pennsylvanians, who risk their lives to keep all of our families safe. I just spoke with Commissioner Tyree Blocker and have full confidence that the person who committed this senseless act of violence will be captured and brought to justice. As the search continues, all of our law enforcement officers involved are in the thoughts of all Pennsylvanians.”Like Governor Tom Wolf on Facebook: Facebook.com/GovernorWolf Governor Tom Wolf Statement on Trooper Shot and Killed in Huntingdon County