Brakes aims for top slot in bakery foodservice

first_imgWholesale giant Brakes has set its sights on becoming the num-ber one UK bakery foodservice wholesaler, following the launch of its new bakery division next week, which will target the coffee shop and catering sectors.The division, named La Boulangerie, includes Brakes’ existing bakery products alongside newly sourced products, swelling its number of bakery stock-keeping units (skus) from 190 to over 260, with further quarterly launches planned.Premium products within the range will be branded La Boulangerie and include bread, organic products, rolls, Viennoiserie, patisserie, muffins and traybakes, and encompass a number of industry firsts, such as ’rosemary treebark’ sand- wich bread.Half of the products have been sourced from the UK, including Oxfordshire-based artisan bread bakery Brown Sugar, with the rest supplied from France, Sweden and Belgium.Heading up the launch, Brakes’ bakery specialist Simon Cannell exclusively revealed to British Baker that it planned to improve top-end choice within the market and become a major player in foodservice bakery – a category valued by Brakes at £266m.”Within that market, there’s one key supplier and they pretty much own the market, alongside a few smaller businesses which are restricted in what they can do,” said Cannell.”Our speciality group portfolio has already got a butcher’s, greengrocer’s and fishmonger’s, and the one that stood out as missing was a traditional bakery business. We wanted to change the perception that Brakes was associated with commo- dity bread.”Country Choice, a bakery business within the Brakes group, will continue to focus on retail food-to-go, he added. “Because we have the Brakes Group behind us, it means we can truly specialise and just focus on bread, Viennoiserie and traditional bakery, as we have savoury pastries within the rest of the business.”last_img read more

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Follow Truck practice live from Eldora

first_imgREAD: First-half season awards READ: Complete coverage from Chicagoland READ: Memorable moments of the first half Follow Truck practice live form Eldora, 4:30 p.m. ET, Tuesday, July 23center_img READ MORE: READ: Eldora qualifying procedures explainedlast_img

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Drug suspect falls; alleged cohort escapes

first_imgBACOLOD City – Police arrested a man ina drug buy-bust operation in Barangay 10. Suspected shabu weighing about 11 gramsvalued at around P88,000 was seized from 35-year-old Officers of Police Station 2 staged thesting operation around 9:10 p.m. on Feb. 21. resident Jimmy Boy Cordova, a policereport showed.center_img Jimmy Boy’s 35-year-old brother Mario – hisalleged cohort – managed to evade arrest. The suspect was detained and charged. Policeofficers conducted a manhunt operation against Mario, who remains at large asof this writing./PNlast_img

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